July 1, 2006
Who says a blog has to always post fresh content? Worldchanging's Green Marketing - Lessons from the Leaders was first published nearly a year ago, but is no less useful for it. Joel Makower analyzes poll data that claims nearly half of Americans are interested in purchasing environmentally-friendly products (<cough>bogus</cough>). He goes on to compare this analysis with "what works" about three products people actually buy that have some environmental (green) benefit: Electrolux appliances, Phillips compact flourescent light bulbs, and the Toyota Prius hybrid electric car.